“FAMILIA: NOSCIA ISTORIA”
From Ladin, our mother tongue: “family: our story
Albergatores dal 1962
(Hoteliers since 1962)
“How did Hotel Latemar come to be?” – a question that our guests often curiously ask. To answer, we have to travel back in time to 1962, when Grandpa Fortunato planted the first seeds of the Latemar story in what was then just a field of barley and potatoes. First, Grandpa built a house with three apartments, one for each brother, which in the following years was used as a holiday home for groups. It was only in 1987 that things started to change. That’s when Grandpa Fortunato took the helm of the business, expanded the building, and transformed it into a proper hotel. It was so satisfying for him to finally see Hotel Latemar become a reality and admire the passion and dedication that the whole family put into running it each and every day. Grandpa could always rely on his right-hand woman, Grandma Maria Rosa and on the support of his three children: a cook, a waitress, and a receptionist. They say there’s strength in unity, and it’s thanks to the efforts of the entire family that our hotel continues to be so appreciated by our guests today. It sets itself apart with its pioneering spirit, attention to sustainability, and openness for new things. A unique place that has been creating holiday bliss for some 35 years!